Category Archives: Brother Thelonious

North Coast Brewing Extends Its Long-Term Partnership with the Monterey Jazz Festival

Terence Blanchard at the Monterey Jazz FestivalSupport Jazz with us at the Monterey Jazz Festival, Sept. 21–23, 2012!

North Coast Brewing will be the Official Beer of the Monterey Jazz Festival through 2014. Now in our seventh year of partnership with the Monterey Jazz Festival, we are the longest continuous financial supporter of the Festival. A strong supporter of Jazz education, we have also been a longtime contributor to the Thelonious Monk Institute of Jazz, making donations for every case of Brother Thelonious Belgian Style Abbey Ale sold.

“The guys on the management team here at North Coast have been hardcore Jazz fans for decades, and traveling to Monterey to take part in the Jazz Festival has been a much-anticipated annual highlight for us for the past seven years,” said Doug Moody, Senior VP and Director of Sales. “It’s been a privilege for us to be associated with both the Monterey Jazz Festival and the Thelonious Monk Institute of Jazz and to be able to contribute in some measure to this American art form.”

“Monterey Jazz Festival is honored to extend our long-standing partnership with North Coast Brewing, whose commitment to the art of Jazz is admirable. Our organizations share similar values and we are proud to exclusively offer their award-winning craft beers to our patrons,” said Chris Doss, Managing Director of the Monterey Jazz Festival.

The Monterey Jazz Festival celebrates the legacy of Jazz and expands the boundaries of and opportunities to experience Jazz through the creative production of performances and educational programs. The Festival, now in its 55th year, is the world’s longest continuously running Jazz festival.

In addition to partnering with the Monterey Jazz Festival and the Thelonious Monk Institute of Jazz, North Coast Brewing is also a supporter of other Jazz organizations, including the Redwood Jazz Alliance, the San Francisco Jazz Festival, the American Jazz Museum, the Oregon Coast Jazz Party, and We Always Swing.

Click here to view a printable PDF of this press release.

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John Ash Benefit for Mendocino Music Festival

John Ash with North Coast Brewing's Mark Ruedrich and Doug MoodyRenowned California wine country chef John Ash dazzled a sold-out crowd of Mendocino Music Festival supporters at North Coast Brewing’s Sequoia Room on Wednesday night, April 25. The James Beard Award-winning chef created a spectacular menu, collaborating with North Coast Brewmaster Mark Ruedrich. Each course was paired with a North Coast Brewing beer so successfully it was generally agreed that it was difficult to determine where the food ended and the drink began.

The evening represented a continuation of North Coast’s support of the arts with 100% of the proceeds going to the Mendocino Music Festival, for which the brewery is a sponsor. Among North Coast Brewing’s other music sponsorships are the Monterey, San Francisco, and Healdsburg Jazz festivals, the Thelonious Monk Institute of Jazz, the Redwood Coast Jazz Alliance, the American Jazz Museum, and Ensemble VIII, a Texas-based early music group.

Menu from John Ash dinner at North Coast Brewing, 2012Ash is a well-established culinary figure and educator who first came into national prominence in 1985 when he was named as one of the “hot new chefs” by Food and Wine. Since then, among other accomplishments, he has opened John Ash & Co. restaurant; taught regularly at the Culinary Institute of America’s (CIA) Greystone facility; been the Culinary Director at Fetzer Vineyards; served as dean of the Brown-Forman Center for Global Wine Education; written three books; received both the James Beard and Julia Child awards; contributed to the New York Times and the Los Angeles Times, as well as numerous other publications; and taught, lectured, and consulted on culinary matters for decades. He is truly one of the community’s living treasures.

Ruedrich is well known throughout the Craft brewing community as a brewer who consistently produces exceptional beers garnering critical recognition. His beers have received Gold Medal awards at the Great American Beer Fest, the World Beer Championships, the World Beer Cup, the Stockholm Beer Fest, and the Hong Kong Beer Fest, among many others. This marks the third occasion that Ash and Ruedrich have collaborated on food/beer pairings, and each one has been grander than the last. There already have been requests for a repeat performance by the duo. Stay tuned.

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Artist Eduardo Smissen and the Brother Thelonious Packaging

Artist Eduardo Smissen painting the Brother Thelonious brand image

The Artist: Eduardo Smissen in his studio working on the Brother Thelonious painting; Photo by Joelle Signorelli

Brother Thelonious Brand Image

The Result: Brother Thelonious Belgian Style Abbey Ale

North Coast Brewing Company has always supported regional creative talent in the distinctive beer imagery that goes with each of their brews. When it came to the creation of the Brother Thelonious beer, we sought out the talent of local Mendocino artist Eduardo Smissen. The resulting packaging design by Colored Horse Studios featuring his spirited painting of Thelonious Monk as a Belgian Abbey Monk highlighted one of the most successful beer launches for North Coast Brewing, and won a Gold Medal in the Creativity Category from the Beverage Testing Institute’s World Beer Championships Packaging Competition. More of Smissen’s work can be seen on his website at http://eduardosmissen.com/

Why is a skull on the Brother Thelonious label?
From Eduardo: It’s a “memento mori,” a Latin phrase that may be freely translated as “Remember that you are mortal,” “Remember you will die,” or “Remember your death.” It names a genre of artistic creations that vary widely from one another, but which all share the same purpose, which is to remind people of their own mortality. The chief thrust of “memento mori” was the theme of “carpe diem,” “seize the day,” which  entailed the advice to “eat, drink and be merry, for tomorrow we die.” And as the motto for North Coast Brewing is “Carpe Diem Vita Brevis”—”Life is short, seize the day”—I thought it an appropriate Style for the Brother Thelonious label.

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Swedish paper praises Brother Thelonious

Brother Thelonious in DNBrother Thelonius (# 1588, 24.95 Swedish kronas, 355 ml) is made by North Coast Brewing Company, located just north of San Francisco.  This ale plays on the brewery’s finer taste bud harmonies, and pays tribute to the jazz musician Thelonius Monk.  It displays a reddish-brown teak-color and a heavy foam crown.  The well-balanced aroma hints at rye bread and flowery chamomile.  The flavor is sweeter than the scent and doesn’t deliver the same knock-out punch that Mark Ruedrich often prefers. Article here.

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NBC New York: Brother Thelonious featured on John Holl’s Beer & Cheese Pairings

North Coast Brewing Brother Thelonious featured on NBC Beer Cheese Pairing

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North Coast Brewing Goes to Sweden

Here’s a flash slideshow from our trip to meet the people who are making North Coast Brewing happen in Sweden!

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Brother Thelonious Review by BeerSweden

Brother Thelonious“Trading 4s is a jazz term used to describe when two soloists play alternating four-bar phrases, as though they were having a lively conversation with chords.

“In North Coast Brewing’s tribute beer to Jazz legend Thelonious Monk the brewery trades 4s not with musical instruments but with yeast and malt. The result is a playful duet in the chord of B (B standing of course for Belgium).” Read the whole review on the BeerSweden website.

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The Thanksgiving Beer List: Le Merle & Brother Thelonious  – a review from CraftBeer.com

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Tasting the Brother Thelonious

From Definition Ale:

“Beer and Jazz are seldom mentioned in the same circles, however craft beer and jazz are increasingly finding the same home. The North Coast Brewing Co. has celebrated this fact with their Belgian Dark Strong Ale called Brother Thelonious. Anyone passionate about jazz music should instantly pair the name to Thelonious Monk, a marvel jazz pianist who is known as one of the giants of American music. The name pairs so well with this beer because it is a style traditionally brewed by monks. So there you have it, the Brother Thelonious is a Belgian Abbey Style beer brewed in a style made famous by monks, and to honor Thelonious Monk.

“What we have here then is one of America’s most masterful breweries brining to us a historic beer style mastered by Belgian Monks, and a portion of the proceeds from the sale of Brother Thelonious goes to the Thelonious Monk Institute of Jazz, which allows the world’s most promising young musicians the opportunity to learn under the tutelage of America’s jazz masters. I’m impressed. Not to mention that the beer is 9.4% abv, and claims a classic mahogany red color – I’d say that so far Brother Thelonious has hit all the right notes.

“The mouthfeel is soft and easy with a light silky character and moderate carbonation. It will finish clean and lightly crisp at first when it is colder, but eventually becomes a warming and more soothing drink as the ambient room temperature gets to it. I would enjoy this beer with just about anyone, and with a wide variety of foods. Creamy and old cheeses will work very well here, so will roasted meats, anything from the grill, or chocolate or fruit based desserts.”

Read the whole review here.

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North Coast Scores Big at World Beer Championships

North Coast Brewing Brother Thelonious, Le Merle, and Twentieth Anniversary AleNorth Coast Brewing was well received at the recent BTI World Beer Championships in Chicago scoring three medals (2 Golds and a Silver). The Brewery’s 20th Anniversary Ale, an amazing beer brewed with agave nectar, scored a 93 in the professional blind tasting and was awarded a Gold Medal as was Le Merle Belgian Style Saison with a score of 90. Brother Thelonious Belgian Style Abbey Ale was close behind with a rating of 89. This recognition solidifies North Coast’s preeminence as a brewer of Belgian style ales and teams these beers with their Pranqster Belgian Style Golden Ale which has won four Gold Medals at the World Beer Championships as well as medals at the Great American Beer Fest and the World Beer Cup.

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Brother Thelonious Quartet Review in All About Jazz

North Coast Brewing Brother Thelonious Quartet CDReviewed by Mark Corroto in All About Jazz:

Nobody can deny the distinctive signature of Thelonious Monk‘s music. Written for simple piano, bass, and drums, it is a remarkable blending of melody, harmony, and rhythm. Now, expand his conception into a quintet setting and the challenge as Monk would say, to “lift the bandstand,” presents itself to the musicians and arrangers.

Assigning such a task to six distinguished graduates of The Thelonious Monk Institute Of Jazz finds the music in great hands. Featuring a core quintet of Helen Sung (piano), Alan Hampton (bass), James Alsenders (drums), Wayne Escoffery (tenor saxophone), Ambrose Akinmusire (trumpet) and adding vocalist Gretchen Parlato on one track, the group recorded six Monk classic compositions and four original tracks. The music was produced by North Coast Brewing Company, maker of a very nice dark Belgian-style ale called Brother Thelonious, with a painting of Monk on the label, piously dressed as a monk.

All the proceeds of the sale of this fabulous disc go The Thelonious Monk Institute Of Jazz, as if we need another reason to pour a cold one when listening to Brother Thelonious.

Read the whole review here.

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North Coast Brewing Produces “The Brother Thelonious Quartet” CD

North Coast Brewing Brother Thelonious Quartet CDClick here to listen to audio clips  |  Order the CD

North Coast Brewing’s Brother Thelonious Belgian Style Abbey Ale took on a new persona with the introduction of The Brother Thelonious Quintet in 2009. The quintet is made up of Thelonious Monk Institute of Jazz Performance alumni with Helen Sung, class of ’97, on piano; Alan Hampton, class of ’05, on bass; James Alsanders, class of ’05, on drums; Wayne Escoffery, class of ’99, on tenor sax and Ambrose Akinmusire, class of ’07, on trumpet. Vocalist Gretchen Parlato, class of ’03, performs on the closing track. The Brother Thelonious Quintet CD includes new arrangements of six classic Thelonious Monk compositions along with four original tunes composed by members of the quintet.

Produced by T. S. Monk and North Coast Brewing’s Doug Moody, this project was entirely underwritten by North Coast Brewing. 100% of sales proceeds from the CD are donated to the Thelonious Monk Institute of Jazz to further international Jazz education programs.

Click here to listen to audio clips  |  Order the CD

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The Making of Brother Thelonious

The story behind the making of Brother Thelonious, with TS Monk, the Thelonious Monk Institute of Jazz, and North Coast Brewing’s Doug Moody

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Interview with Mark Ruedrich in All About Beer Magazine

In this interview with Julie Johnson of All About Beer Magazine, Brewmaster Mark Ruedrich tells the story of how North Coast Brewing Company came to be.

 

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