North Coast Brewing Company Brewmaster, Patrick Broderick, recently shared insight with Brewer Magazine about the brewery’s packaging and clear bottle choice for its Berliner Weisse series. An excerpt from Brewer Magazine’s article is as follows:
The atypical craft beer bottle is a fairly basic bottleneck amber bottle. For North Coast Brewing Company in its release of its new Tart Cherry Berliner Weisse, bucking those norms was intentional.
The California brewery opted to use clear glass for the stubby bottle release instead. With the beer being a low-hopped variety, the aesthetic appeal of the rose-colored drink could showcase along with appealing label designs.
“We wanted Tart Cherry Berliner Weisse to be eye-catching, distinctive and different from anything else seen on your typical beer shelf,” said Brewmaster, Patrick Broderick. ”The label is artistic and inspired by the beauty of spring and the stunning blush color of Michigan Montmorency cherries.
”We made the decision to illustrate the beauty of Tart Cherry Berliner Weisse without hiding its stunning rose color in an amber bottle.”
Broderick noted that the vintage botanical illustrations — with a delicate and rigorous classic composition — mirror the beer’s sharp and dry palate behind the fruit.
To read Brewer Magazine’s full article, please visit: http://thebrewermagazine.com/shifting-designs-accumulate-growth/